The International Workshop on Digital Marketing to Innovation: AI, Emerging Technologies and Digital Transformation will bring together German and Indian perspectives on digital innovation through applied cases, group discussions, and hands-on activities. The workshop will feature Prof. Dr. Simon Kiesel and Prof. Dr. Juliane Staubach from Technische Hochschule Mittelhessen (THM), Germany, as resource persons.

The program will cover four themes: 

Day 1 (23 January 2027): Digital Innovation in Practice; Germany–India Digital Trends Dialogue; Digital Entrepreneurship in Temporary Ecosystems; and a World Café-style Innovation Workshop for Mega-Events.

Day 2 (24 th January 2027) will focus on Sustainable Consumer Behavior, Digital Student Behavior, and Responsible Communication.

The workshop aims to facilitate interactive learning and exchange of perspectives on digital innovation, emerging technologies, marketing, and entrepreneurship.